If Photojournalism Is Dead, What’s Luceo?
By JAMES ESTRINI was about to write two very different posts on the future of photojournalism when I realized that I should write only one.
The first was about the photo cooperative Luceo Images, whose young members are excellent photographers with a smart business model. An easy enough post. The other was to be a response to Neil Burgess, who recently pronounced photojournalism dead (“For God’s Sake, Somebody Call It!” EPUK, Aug. 1). This was going to be the more difficult post. He wrote:
Magazines and newspapers are no longer putting any money into photojournalism. They will commission a portrait or two. They might send a photographer off with a writer to illustrate the writer’s story, but they no longer fund photojournalism. They no longer fund photo-reportage. They only fund photo illustration.
Mr. Burgess likened his role to that of witnessing someone in death throes in the hospital. “And someone sobs, ‘We’ve got to save him — we cannot let him die.’ And his best friend steps forward, grim and stressed and says: ‘It’s no good. For God’s sake, somebody call it!’ O.K., I’m that friend and I’m stepping forward and calling it. ‘Photojournalism. Time of death, 11.12 (G.M.T.), 1st August 2010.’ Amen.”
That’s decades of experience talking. Mr. Burgess is the founder of NB Pictures; was the first bureau chief of Magnum Pictures, in its London office, beginning in 1986; and has served several times as jury chairman for World Press Photo.
There’s no doubt that there are dire economic changes in the photography business and fewer assignments to cover news.

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A Darkness Visible: Afghanistan by Seamus Murphy
Based on 14 trips to Afghanistan between 1994 and 2010, A Darkness Visible: Afghanistan is the work of photojournalist Seamus Murphy. His work chronicles a people caught time-and-again in political turmoil, struggling to find their way.
Check out Firefly friend, Kate Nolan’s, new artist residency blog from Bad Doberan, Mecklenburg
Check out the interview with Firefly member Paul Jeffers with Michaels in Melbourne.


Also check out their new interactive multimedia
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What is it like for Canadian families coping in contemporary wartime? Toronto artist Kaitlin Jones delves into the issue with this interactive doc exploring her brother’s possessions and shared text messages. (Read an interview with Jones here.)
If want a hand making the transition into multimedia but don’t have the funds to go on a course or workshop, give these guys a look:
They are a free resource providing videos and DVD’s to help you get started.
Here’s a little more info:
What is Shutha?
Shutha (pronounced: shoota) is a free online resource aimed at enabling those in the Majority World who are producing professional photography and multimedia content to:
- understand photography markets and sell to them
- conduct themselves professionally
- deliver a professional product
- build a long-term archive of their work that brings increasing returns over time
In short, Shutha empowers photo entrepreneurs in the Majority World!
35 Magnum Photographers Give Their Advice to Aspiring Photographers
by ERIC KIM on SEPTEMBER 26, 2011
(Above image copyrighted by Alex Majoli)
Bill Reeves, a passionate photographer who is fortunate enough to have Magnum photographers Eli Reed and Paolo Pellegrin as his mentors, told me about a blog post that Magnum had a while back regarding advice to young photographers. It was put together by Alec Soth, who has done a series of fascinating projects such as his most popular, “Sleeping by the Missisippi” which was done on a 8×10 view camera. An interesting excerpt that Bill put together about Alec is below:
Alec writes up lists of things to shoot. Some normal objects, like suitcases, and others more weird, like unusually tall people. He would tape this list to his steering wheel, and be reminded to shoot those things when he saw them. When he found someone to shoot, he would talk to them, and from that conversation find the next thing to go looking for. An example is he did a portrait of a guy who built model airplanes, and then a portrait of a hooker. The link? She had airplanes painted on her nails. He then went to photograph Charles Lindberg’s childhood home, which led him to photograph Johnny Cash’s boyhood home and so on and so forth.I found the advice that these Magnum photographers is golden–and have shared it here to spread the love and knowledge. Keep reading to see their inspirational images and advice. You can alsodownload the free PDF here.
Abbas
What advice would you give young photographers? Get a good pair of walking shoes and…fall in love » Abbas’ Magnum PortfolioAlec Soth
What advice would you give young photographers? Try everything. Photojournalism, fashion, portraiture, nudes, whatever. You won’t know what kind of photographer you are until you try it. During one summer vacation (in college) I worked for a born-again tabletop photographer. All day long we’d photograph socks and listen to Christian radio. That summer I learned I was neither a studio photographer nor a born-again Christian. Another year I worked for a small suburban newspaper chain and was surprised to learn that I enjoyed assignment photography. Fun is important. You should like the process and the subject. If you are bored or unhappy with your subject it will show up in the pictures. If in your heart of hearts you want to take pictures of kitties, take pictures of kitties. » Alec Soth’s Magnum PortfolioAlex Majoli
Copyright: Alex Majoli
Alex Webb
What advice would you give young photographers? Photograph because you love doing it, because you absolutely have to do it, because the chief reward is going to be the process of doing it. Other rewards — recognition, financial remuneration — come to so few and are so fleeting. And even if you are somewhat successful, there will almost inevitably be stretches of time when you will be ignored, have little income, or — often — both. Certainly there are many other easier ways to make a living in this society. Take photography on as a passion, not a career. » Alex Webb’s Magnum PortfolioAlessandra Sanguinetti
What advice would you give young photographers? I could use some good advice myself…but first thing that springs to mind is Bob Dylan’s’: “keep a good head and always carry a light bulb.” » Alessandra Sanguinetti’s Magnum PortfolioBruce Gilden
What advice would you give young photographers? My advice: “Photograph who you are!” » Bruce Gilden’s Magnum PortfolioCarl De Keyzer
What advice would you give young photographers? Give it all you got for at least 5 years and then decide if you got what it takes. Too many great talents give up at the very beginning; the great black hole looming after the comfortable academy or university years is the number one killer of future talent. » Carl De Keyzer’s Magnum PortfolioChristopher Anderson
What advice would you give young photographers? Forget about the profession of being a photographer. First be a photographer and maybe the profession will come after. Don’t be in a rush to make pay your rent with your camera. Jimi Hendrix didn’t decide on the career of professional musician before he learned to play guitar. No, he loved music and and created something beautiful and that THEN became a profession. Larry Towell, for instance, was not a “professional” photographer until he was already a “famous” photographer. Make the pictures you feel compelled to make and perhaps that will lead to a career. But if you try to make the career first, you will just make shitty pictures that you don’t care about. » Christopher Anderson’s Magnum PortfolioChris Steele-Perkins
What advice would you give young photographers? 1) Never think photography is easy. It’s like poetry in that it’s easy enough to make a few rhymes, but that’s not a good poem. 2) Study photography, see what people have achieved, but learn from it, don’t try photographically to be one of those people 3) Photograph things you really care about, things that really interest you, not things you feel you ought to do. 4) Photograph them in the way you feel is right, not they way you think you ought to 5) Be open to criticism, it can be really helpful, but stick to you core values 6) Study and theory is useful but you learn most by doing. Take photographs, lots of them, be depressed by them, take more, hone your skills and get out there in the world and interact. » Chris Steele-Perkins’ Magnum PortfolioConstantine Manos
What advice would you give young photographers? Try not to take pictures, which simply show what something looks like. By the way you put the elements of an image together in a frame show us something we have never seen before and will never see again. And remember that catching a moment makes the image even more unique in the stream of time. Also, try to do workshops with photographers whose work you admire, but first ask around to make sure they are good teachers as well as good photographers. Taking good pictures is easy. Making very good pictures is difficult. Making great pictures is almost impossible. » Constantine Manos’ Magnum PortfolioDavid Alan Harvey
What advice would you give young photographers? You must have something to “say”. You must be brutally honest with yourself about this. Think about history , politics, science, literature, music, film, and anthropology. What affects does one discipline have over another? What makes “man” tick? Today , with everyone being able to easily make technically perfect photographs with a cell phone, you need to be an “author”. It is all about authorship, authorship and authorship. Many young photographers come to me and tell me their motivation for being a photographer is to “travel the world” or to “make a name” for themselves. Wrong answers in my opinion. Those are collateral incidentals or perhaps even the disadvantages of being a photographer. Without having tangible ideas , thoughts, feelings, and something almost “literary” to contribute to “the discussion”, today’s photographer will become lost in the sea of mediocrity. Photography is now clearly a language. As with any language, knowing how to spell and write a gramatically correct “sentence” is , of course, necessary. But, more importantly, today’s emerging photographers now must be “visual wordsmiths” with either a clear didactic or an esoteric imperitive. Be a poet, not a technical “writer”. Perhaps more simply put, find a heartfelt personal project. Give yourself the “assignment” you might dream someone would give you. Please remember, you and only you will control your destiny. Believe it, know it, say it. » David Alan Harvey’s Magnum PortfolioDonovan Wylie
What advice would you give young photographers? Never stop enjoying it. Try and not “look” for pictures but keep yourself always open and allow yourself to be stimulated by whatever hits you. Work towards a goal…book, exhibition… but more importantly work towards finding your own voice, your subject and your application. Accept that your work is more about you than what you represent, try to bridge that balance, without resorting to photographing your feet! In other words try and translate personal experience into a collective one, it is very possible and I think the key quest of any art form…(study the book “Waffenruhe” by Michael Schmidt) – study all the great photographers and love doing it, start at the beginning, look at early American, and German, then French, then take a close look at artists using photography in the sixties, Rusha etc. Don’t get bogged down in theory, but respect it, read Robert Adams on Photography, in fact embrace Robert Adams generally and you will learn a lot. Read literature, especially early Russian, French and modern American, (and Irish, Joyce), the journey literature has taken as an art form in terms of description and representation is very similar to photography. Don’t rely on style for the sake of it, if you have your own subject, you can adopt other peoples styles if it helps, and visa versa, if you photograph something every one has, then adopt an style, execution, that can only be yours, eventually you will achieve both, your own voice will come through, but it can take time. Study the book ‘How You Look at It’…Important essays there will help you. Always try and be honest with yourself… for example, is the idea of being a photographer more exciting to you than photography itself, if this is true think about becoming an actor…………………..if you genuinely love photography don’t give it up. Understand and enjoy the fact that photography is a unique medium. Respect and work within photography’s limitations, you will go much further. » Donovan Wylie’s Magnum PortfolioDavid Hurn
What advice would you give young photographers? Don’t become a photographer unless its what you ‘have’ to do. It can’t be the easy option. If you become a photographer you will do a lot of walking so buy good shoes. » David Hurn’s Magnum PortfolioDennis Stock
What advice would you give young photographers? Young photographers should learn their craft well and don’t expect to make a constant living at taking pictures. But they should FOLLOW THEIR BLISS. Find time to pursue themes that indicate their concerns, big and small. Above all when shooting, MAKE AN ARTICULATE IMAGE. » Dennis Stock’s Magnum PortfolioEli Reed
What advice would you give young photographers? Stop talking theory when a camera is in their your and do not over-think the image. Lose the ego and let the photograph find you. Observe the life moving like a river around you and realize that the images you make may become part of the collective history of the time that you are living in. » Eli Reed’s Magnum PortfolioElliott Erwitt
What advice would you give young photographers? Learn the craft (which is not very hard). Carefully study past work of photographers and classic painters. Look and learn from movies. See where you can fit in as a “commercial” photographer. Commercial: meaning working for others and delivering a product on command. But most of all keep your personal photography as your separate hobby. If you are very good and diligent it just may pay off. » Elliott Erwitt’s Magnum PortfolioLise Sarfati
What advice would you give young photographers? Read a lot and create your own universe. Learn how to construct and create a series. Do not be impressed by other works. Try to innovate or simply to be yourself. » Lise Sarfati’s Magnum PortfolioMartine Franck
What advice would you give young photographers? My advice to photographers is to get out there in the field and take photographs but also if they are students to finish their course, learn as many languages as possible, go to movies, read books visit museums, broaden your mind. » Martine Frank’s Magnum PortfolioHarry Gruyaert
What advice would you give young photographers? Be yourself, Don’t copy anybody. » Harry Gruyaert’s Magnum PortfolioHiroji Kubota
What advice would you give young photographers? Study the works of the greatest photographers like Henri Cartier-Bresson and Andre Kertesz. Try to travel to many parts of the world and understand what a diverse world we live in. » Hiroji Kubota’s Magnum PortfolioJohn Vink
What advice would you give young photographers? Don’t stop questioning yourself (it’ll make you less arrogant). Push. Push, scratch, dig… Push further… And stop when you don’t enjoy it anymore… But most of all respect those you photograph… » John Vink’s Magnum PortfolioJonas Bendiksen
What advice would you give young photographers? Throw yourself off a cliff. Figuratively speaking, I mean. Photography is a language. Think about what you want to use it to talk about. What are you interested in? What questions do you want to ask? Then, go for it, and throw yourself into talking about that topic, using photography. Make a body of work about that. » Jonas Bendiksen’s Magnum PortfolioLarry Towell
What advice would you give young photographers? Be yourself and look outside of yourself. » Larry Towell’s Magnum PortfolioMark Power
What advice would you give young photographers? Although there are far more people trying to ‘be photographers’ than there were in those heady days of 1980, there are also far more opportunities. Gone are the days, thankfully, when a commercial assignment, or even a picture in a newspaper, can damage the chance of gallery representation. Yet what is clear is that a number of ‘good pictures’ are no longer enough; today it has to be about ideas, and about the intent of the work. If you have something to say, and even better you have an innovative way of saying it then opportunities are out there. I sense that photography is concerning itself with real issues again. For some time much of photography seemed to be about itself, and while this was fine, and interesting in some cases, it’s not what photography is really good at. Understand this by familiarising yourself with the rich and wonderful history of our medium. Be proud of it, what it has, and what it can, achieve. Don’t try and reinvent the wheel. Be inspired. Try and copy, if you like (because no one can). Find a subject you care about. Something that moves you. Something which stirs your rawest emotions. And then have patience. » Mark Power’s Magnum PortfolioMartin Parr
What advice would you give young photographers? Find something you are passionate about, and shoot your way through this obsession with elegance and you will have potential great project. » Martin Parr’s Magnum PortfolioMikhael Subotzky
What advice would you give young photographers? Stick to one project for a long time. And keep working on it through many stages of learning, even if it might feel finished. Its the only way to break through what I think are some vital lessons that need to be learnt about story-telling and how to combine images. » Mikhael Subotzky’s Magnum PortfolioOlivia Arthur
What advice would you give young photographers? My main piece of advice for young photographers who have just come out of college is to get away from the ‘hubs’ of photography like London and New York. There are so many photographers touting their portfolios round in places like this that people end up fighting to do jobs that are not what they really want, just to make ends meet. It’s the kind of environment that doesn’t fuel anyone’s creativity (well mostly anyway…). My advice: go out and do the things they really want to before getting tied in…if they don’t take the risk at the beginning they’ll find it much harder to come back and take it later on. » Olivia Arthur’s Magnum PortfolioPaolo Pellegrin
What advice would you give young photographers? I believe photography – like many other things one does in life – is the exact expression of who one is at a given moment: every time you compose and release the shutter you give voice to your thoughts and opinions of the world around you. So other than the obvious patience (photography is a complex medium, a voice which requires time to develop) and perseverance and the necessary humility when dealing with others, I would recommend working to become a more developed and informed individual, a more knowledgeable and engaged citizen. This will translate into a deeper more complex understanding of the world around you, and ultimately into a richer and more meaningful photography. » Paolo Pellegrin’s Magnum PortfolioPatrick Zachmann
What advice would you give young photographers? You have to fight for beeing a photographer! More seriously, my advice for young poeple is to go to exhibitions, to see books and try to do a personal project which they feel they have a unique approach of it because they are close the subject and need to express and understand urgently things about it. Photography has something to do for me, like with Diane Arbus, with oneself through the others and with unconsciousness (sorry for my English: I mean “l’inconscient”) a psychoanalytic approach. I will answer to a third question because it’s linked with above: why did you become a photographer? I became a photographer because I don’t have memory. It took me quite a long time to understand that trough my personal researches (“Inquest of identity or a Jew in search of his memory”, “Chile. The roads of the memory”, “My father’s memory,” etc…), I was looking for the “missing” pictures. Making my book “Inquest of identity”, I found out that my aunt-my father’s sister who was a Nazi camp survivor- had at her home a picture of my grand-parents deported and killed in Auschwitz that my father never showed to us. Thanks photography, I met my father’s parents that I never knew. That’s what I like with photography. It helps me to understand myself and the past through the present. » Patrick Zachmann’s Magnum PortfolioPeter Marlow
What advice would you give young photographers? Be yourself, get up early, and don’t try too hard, as whatever is trying to come out will come eventually without any effort, learn to trust your instincts and don’t think about what others will think or about the process too much. Work hard but enjoy it. » Peter Marlow’s Magnum PortfolioSteve McCurry
What advice would you give young photographers? If you want to be a photographer, you have to photograph. If you look at the photographers’ work you admire, you will find that they have found a particular place or subject, and then have dug deep into it, and carved out something that is special. That takes a lot of dedication, passion, and work. » Steve McCurry’s Magnum PortfolioStuart Franklin
What advice would you give young photographers? Follow your heart and never give up. » Stuart Franklin’s Magnum PortfolioSusan Meiselas
What advice would you give young photographers? Dig in and follow your instincts and trust your curiosity » Susan Meiselas’s Magnum PortfolioThomas Dworzak
What advice would you give young photographers? Try live something intense, at home, abroad… it does not matter. It has to be passionate. And once you know the basics forget about photography. » Thomas Dworzaks’s Magnum PortfolioThomas Hoepker
What advice would you give young photographers? Avoid all photo schools and courses. Most will give you lofty ideas and twist your mind in one direction. Find your own way to photography, nobody will ask you later if you have a diploma. Visit as many museums as you possibly can. The images you see (painted, drawn, etched or photographed) will stay with you for the rest of your life. They will help you to discover good pictures in real life. Suppress any silly ambitions of becoming a great artist. Being a good photographer is difficult enough. » Thomas Hoepker’s Magnum PortfolioTrent Parke
What advice would you give young photographers? To photograph what is closest to you and the things that you enjoy and have an interest in. Make the whole process as fun and least difficult as possible. Regarding this document, You can download the PDF here. Credit: Magnum Photos Blog via Bill ReevesListening in: The use of audio in photography
Sebastian Meyer shot this image in Ras Lanuf, Libya. While his photograph doesn’t necessarily convey the destructive effect of the explosion, the audio is “genuinely terrifying,” he says. Image © Sebastian Meyer.
Some photographers believe audio is a better partner for still images, adding depth to their multimedia presentations, despite video getting all the attention right now. Olivier Laurent talks with photographers and picture editors about the benefits and pitfalls of producing audio slideshows.
Author: Olivier Laurent
30 Aug 2011
Photographers have often combined images and audio to bring more depth to their stories. But with the development of high-speed internet and the democratisation of new media outlets such as Apple’s iPad, they can now reach larger audiences with more sophisticated audio slideshows at a fraction of yesterday’s cost. And while the use of video is on the rise, some believe that still images and audio is all you need for powerful narratives.
“The main reason I record audio is simple - because I work in Africa,” says Peter DiCampo, winner of BJP’s International Photography Award 2010 (#7782). “I have, basically, one ideal in my work, which is to make issue-based stories without making them into ‘poverty porn’. I could easily get some facts and figures from experts, put them into a story description, and then make photographs that illustrate the problem - but I don’t feel like the story is complete without hearing what the local people have to say about how an issue impacts their lives. Audio and video interviews allow me to share those opinions, and, based on the feedback I’ve received, it’s been a successful way of making the viewer feel more connected.”
Feel the noise
In fact, audio can, at times, be the only thing that gives power to a photographer’s images. Sebastian Meyer was embedded with US troops in Afghanistan last year, when his patrol came under heavy fire. “When I came back and I looked at the images, I thought they were okay. But then I went back to them a week or two later, and I thought, ‘These suck. They’re terrible. They’re a lie.’
“The lie for me,” he explains, “is that photographs are inherently silent. They don’t make any noise. They also don’t exist in time. They’re frozen moments. For example, combat is extremely loud. The noise itself is essential in understanding what it’s like to be there. As a journalist, you’re telling that story - so it’s misleading for these images to be quiet because they give a false impression of what it’s like to be there.”
Meyer adds that his images did not end up looking as nearly as scary as they should have done. “They’re not as loud as they should be, or as disorienting. Sound is really an essential part in showing that aspect.”
When Meyer found himself in Libya earlier this year, he chose to start recording audio. “The frontlines were pretty hairy there,” he recalls. “I had a [Samson] H4 recorder and I found a way to fix it to one of my side pouches with a microphone sticking out.” It was very basic, he admits, but it did the job. “You can hear bullets going past you. All of it sounds a lot like a video game.”
But then came the bombs. While in Ras Lanuf, Meyer photographed the explosion of a bomb dropped from a pro-Gaddafi warplane. The image [top] in itself isn’t very scary, but says Meyer, “Somehow, the sound - that gets me upset. That takes me to a place that is genuinely terrifying. And I hope this recording of it gives the audience a better impression of what it was like.” [Listen to the recording here]
Narrative device
Of course, audio doesn’t have to be used in tense situations, such as in warzones. For DiCampo, ambient sound is very important. “With the Life Without Lights project, audio has been key because I’m dealing so much with darkness and nighttime imagery,” he says. “I like to think that people watch these pieces in a dark room with all the lights turned off - so the sounds of crickets, and the nightly activities of the villagers, hopefully make the viewer feel more like they are a part of the scene and helps them understand the issue.”
In fact, says Meaghan Looram, a deputy picture editor at The New York Times, audio should only be used when it “makes sense” and adds to the narrative. “For example, I had a conversation with James Hill, [the newspaper’s European contract photographer] when he was assigned to shoot the week leading up to the Royal Wedding. He was going out to shoot features and portraits in anticipation of the big day. He has quite a witty eye and he and I discussed the idea of trying to capture some audio that could be paired with this kind of images. Quotes from the people he was doing portraits of, or some sort of textural ambient noise.”
However, Looram admits, it doesn’t necessarily work every time. “This particular idea could be great, or might not work out once you have the piece in front of you, and to be totally honest, what ended up happening with Hill is that it was a very busy news week. A few days later we talked again and decided that, not only could he not really find defining texture audiowise, but I could tell him from our opinion that we weren’t going to have the bandwidth to [justify] an audio producer put it together.”
But when it’s appropriate, and “when we think we have a good chance of making a strong piece, we’d do it.” Of course, she’s quick to add, it’s not always easy to add audio to photographs. “It’s extremely work-intensive and it’s not always a slam-dunk in terms of its effectiveness,” she tells BJP. “We are working on a handful of projects that combine audio, stills and video, and I tend to think that the times when it works out the best are when one of two things have happened. This might be a bit counter-intuitive, but either the audio exists first before any shooting has taken place or the audio and the photographs are being gathered at the same time.”
As an example, she cites the Emmy-award-winning One in 8 Million project. “Todd Heisler [a contract photographer for The New York Times] didn’t go out and shoot anything until we had a draft of the audio,” she explains. “Some people have said that this seems a little bit counter-intuitive and corners you in to what sort of imagery you can get, but I’m of the mind that it actually creates a much better marriage of the stills and the audio. He would get a sense of the kind of theme of the piece, the tone of voice, a feeling that would let him focus on certain things.”
Multi-tasking
Then comes another problem. “Many people underestimate just how much photographic material you need [to produce an effective audio slideshow], says Looram. “I think it’s very easy for audio slideshows to get very slow. It’s a real challenge for the photography, because you need far more variety that a regular slideshow would demand.”
Also, adds DiCampo, producing an audio slideshow requires a lot of different skills. “It takes a lot of time that is often unpaid to build photography, audio, and video into one story,” he says. “What I’ve learnt in the past year is that I’ve tried too much to be a one-man show with all of this. I’m always asking dozens of people questions on the piece and the software, but I’m not actually partnering with anyone. The whole process takes an absurd amount of time and is never worth the money, but I want to see the piece finished. I want the idea I have in my head to be something I can watch and share with people.”
Even at The New York Times, the workload can be too daunting. “Many of our photographers are equipped to do their own audio gathering, but it’s a lot of demands for one person,” says Looram. “It’s a lot of pressure to put on them. One thing might suffer if you try to do everything at once. I think it’s better if you try to pair a photographer with a reporter or an audio producer - everyone can focus on what they’re best at.” But, she adds, “we decide on a case-by-case basis. We have to assess whether or not we have the resources to produce it in the first place.”
But, especially in cases when people have become blasé about images - “they see the pictures of an explosion and barely react to it,” says Meyer - the use of audio, and to a greater extent video, can help bring back engagement from audiences. “I think it’s important in an age where we’ve become numb to a lot of visual images to find another sensory level to tell stories at,” he says. “We have to keep surprising our audiences so they don’t fall in a state of lethargy.”
For more information, visit www.nytimes.com, www.peterdicampo.com and www.sebmeyer.com.
Read more: http://www.bjp-online.com/british-journal-of-photography/report/2105095/listening-audio-photography#ixzz1ZGc3bYY9
Once Magazine: A new revenue stream for photographers?
Now, the creators have formed a team of editors, researchers and contributors to help sustain the app. “Each issue will have three stories,” says Knight. “The idea was to keep it to three because that means we won’t have to split the revenues between 20 people - we wanted the photographers to get a sizable return.”
And, so far, the industry’s reaction has been very positive, says Solway. “Photographers look at us as a possible new revenue stream. The only hesitation we’ve encountered came from agencies, which are concerned or unfamiliar with our business model. But in most cases, after lengthy discussions, they came around.”
Of course, Once Magazine’s first real test will come in early October when it releases its paid app. “A satisfying number of downloads would be 10,000,” says Knight. “It would make enough money for it to be considered seriously by the industry. Of course, 15,000 to 20,000 downloads would be great.” Already, a group of young photographers have embraced the initiative with Matt Eich, Munem Wasif, Anastasia Taylor-Lind and Guillaume Herbaut lined up to appear in upcoming issues of the app, which could be available via a subscription once Apple unveils its Newsstands platform.
For more information, visit oncemagazine.com. Click here for more articles on photography-related apps and how photographers are using the iPad to share their projects.
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